The Royal Concept Biography
This indie Alternative band formed in 2010 in Stockholm, SWEDEN as the Concept Store. After getting support from the Swedish media they soon made an impression in the national live music scene and in early 2012 vocalist + guitarist David Larson, guitarist Filip Bekic, bassist Magnus Robert and drummer Frans Povel, under the new moniker of The Royal Concept, signed to Lava Record.
Their popularity rose internationally with the release of the group's self-titled debut EP in June 2012; the 5-song set contained the U.S. Alternative Rock top 40 hit single, "Gimme Twice".